Long-term business success on and off the internet results from constant improvement. Your website presents a primary example of this principle. Fifteen or twenty years ago, having a website was optional. Today, it is the foundation of your brand identity. Continuously improving your site – a process known as website optimization – is required for long-term growth and prolonged market relevance. As such, an intelligent approach to integrating digital marketing and website maintenance will improve your bottom line.

Unfortunately, many business owners ignore or are unaware of the importance of website optimization. It’s commonly overlooked because even a beautifully designed website can have substandard backend programming. The technical details behind what visitors see represent the critical factors for achieving optimal SEO results. As a result, website optimization may not take place, and the owner or key decision-makers at a company are unaware that it needs attention.

Many business conditions lay outside your control, including customer attitudes, the changing technological landscape, and the overall economy. But that doesn’t mean you can’t take charge of your own success.

In terms of value from your online presence, this concept is known as on-page optimization. Basically, the phrase means you should get the most out of the choices you make for your own site.

Take command of these technical on-page factors, which underpin how you improve search results and user experience. These on-page factors stand in opposition to off-page factors, which take place off your website and are usually out of your control.

On-Page Optimization: Taking Control

When updated constantly, the small details lead to a big improvement in your SEO results, conversation rates, and overall user experience. Ensuring that optimal H Tags, Image Alt Tags, and Meta Descriptions can compound your measurable results.

Improve your results and leverage your website for increased profits, by taking the proper steps to test and fine-tune your website.

Identifying the small upgrades makes all the difference in your results. We’ll guide you through the process of website optimization and how to correct those often-overlooked details that will enhance your online presence.

Understand Your Vision

Getting the most out of your website starts at its inception. To maximize your website’s effectiveness, you should conceive a clear vision of what you want to accomplish.

Think about what you are trying to communicate. Is your main objective to provide information to potential customers, drive direct sales, or both? The answer will shape the structure of your site. In other words, begin with the end in mind.

Develop an Action Plan

Time to turn your vision into a reality by crafting a dynamic action plan that bridges your conception with the results your website will eventually generate.

Start with a carefully-designed skeleton for your website. This serves as a well-structured schematic that will make sure you hit all the high points while minimizing any waste.

Create a Blueprint

When an architect designs a skyscraper, they start with a blueprint. Without this initial design, the resulting building wouldn’t stand very long.

A website works the same way. You need to start with a plan. As part of this, you should involve other key stakeholders and team members at your organization early, so that they can sign off on the website concept and blueprint before you move to development.

Once you’ve created a structure, it’s time to outline an action plan for building your website. This process starts with a site map, which is a visual representation of your website’s structure.

From the site map, you can fill out a design wireframe layout, the rough draft of your site. The wireframe acts as the starting point to leverage your on-page SEO techniques, letting you fine-tune your approach and maximize your results.

Direct User Flow

A website operates like a story. You want to lead your audience toward a particular outcome. The goal usually involves a call to action or the sale of a product/service.

In other words, don’t let your users click around your site randomly and then leave. Instead, direct them to a particular place – a process known as user flow. It allows you to increase conversion rates by directing users to key parts of the website.

Back-End Development/Coding

A user’s experience is about more than content. It also relates to factors such as loading speeds and responsiveness. To get the best results for these, you have to wade into the nitty-gritty technical realm.

Websites ultimately rely on programmatic elements and a strong technical foundation. Achieve this by optimizing your back-end development. Coding choices impact SEO and other aspects of website optimization. Updating factors like Image Alt Tags and Meta Descriptions allow you to get the most out of your page.

Optimize for Multiple Screens

Web surfing is a very personal activity. As such, you need to optimize the user experience for different platforms, from PC to tablet to mobile phones.

This can be challenging. Luckily, SEO Companies can help you optimize for mobile phones and tablets while keeping the quality of your larger-screen experience.

On-Page SEO Techniques

Great content doesn’t mean much if no one sees it. That’s the purpose of search engine optimization or SEO. It puts your website in front of the right audience.

However, SEO is a moving target, with search engines constantly updating their algorithms. By applying an on-page SEO checklist, you keep up with changing times, improving your site rankings, and drawing in the volume of customers you need.

Ongoing Content

A website’s launch isn’t the end of the optimization process. It’s just the beginning.

Upgrading your website should represent an ongoing project. This helps you maximize SEO and provide a richer user experience. The fresh and optimized content ensures that customers return to your site often.

Content Management

Commit to real-time content updates to stay nimble and responsive as your website evolves. A content management system, or CMS, gives you significant content flexibility. Products like WordPress or Wix allow you to change your sites with ease, giving you maximum control.


Implement testing protocols in order to continually tweak your site. This ongoing improvement will lead to better SEO and a more optimized website. The testing gives you direction for your backend structure and coding, allowing you to fix bugs, make updates, and ultimately provide the best possible user experience.

Use Data to Fine Tune

Collect information about your audience to monitor the performance. With targeted changes to the site, you can improve user engagement and conversion rates. This will increase sales and provide a better customer experience.

Sameer Somal

Sameer Somal, CFA, CFP®, CAIA, is the Chief Executive Officer at Blue Ocean Global Technology where he leads collaboration with a group of PR, Law, Digital Marketing, and Web-Development agency partners to help clients build, monitor and repair their digital presence. Sameer was named an Iconic Leader Creating a Better World for All by the All Ladies League & Women Economic Forum and is a 2020 Business Elite “40 under 40” recipient.