How can companies effectively communicate circular initiatives without confusing or alienating customers and stakeholders?

The circular economy is becoming a centerpiece of many corporate sustainability strategies. Yet companies often struggle to translate this into stories that inform and engage employees, customers, investors and other stakeholders. This poses a problem because if we hope to unlock the circular economy’s full potential, we’ll need to make sure that it’s understood and embraced by all — and not just sustainability wonks. In this session, panelists explore how companies are learning to leverage the power of narrative to educate and inspire stakeholders on their circular ambitions, products and service offerings.


  • Mike Hower, Managing Director, Sustainability & Social Impact, thinkPARALLAX
  • Devin Giles, Sustainability Project Leader, International Paper
  • Tamay Kiper, Project Director, McDonough Innovation